The best way to get video testimonials made: DIY, apps, agencies or a specialist

I'm obviously not neutral here, because we're one of the options. So I've tried to write this the way I'd want to read it if I were buying: other providers named and linked, their prices as they publish them, and a straight section on when you shouldn't hire us. Everything was last checked against each provider's own website on 14 September 2026, and prices change, so click through before you decide.

Option 1: Do it yourself

You ask the customer, you run the interview on Zoom or Teams, and somebody on your team edits it.

What it costs: your time, plus editing software or a freelance editor.

Who it suits: a small MSP with a confident owner, a customer who's a friend as much as a client, and someone in-house who can edit. SmarterMSP has a good piece encouraging MSPs to do exactly this, and if the alternative is having no video at all, they're right.

What to watch for: customers are polite to their suppliers, so they'll say lovely things and leave out the before, which is the part that sells. Video call recordings also compress the picture, so record on a phone if you can. And it takes longer than anyone expects: asking, scheduling, interviewing, editing, writing it up and getting sign-off is easily a couple of days of somebody's time.

Option 2: Self-record testimonial software

The customer gets a link, sees a few prompts and records their answers on their own device. The software helps you collect, edit and publish the clips.

What it costs: from free tiers to a few hundred dollars a month. Testimonial.to runs from $25 a month, VideoAsk from $24, StoryPrompt from $39 billed annually, Boast from $50 billed annually, and Vocal Video from $99 billed annually, with enterprise plans above.

Who it suits: businesses that want lots of short clips cheaply, particularly consumer-facing ones, and that have someone who'll send the requests and chase them.

What to watch for: nobody is in the room to ask a follow-up, so answers tend to be short and general, and you still do all the asking. It's a collection tool rather than a storytelling one, and that's fine as long as a collection is what you need.

Option 3: An on-site video agency

A producer and crew come to your customer's office for a filming day and make a polished film.

What it costs: typically from about £6,500 a story. London agency Here Now Films publishes £6,500 and up for a filming day, a two to three minute film and two social cuts, delivered in four to six weeks. Testimonial Hero lists average on-site costs from $9,200 to $13,348 a story on an annual plan. Spiel Creative mention prices starting around £750, although that page was last updated in 2023. Vidico produce testimonials for tech companies and don't publish prices.

Who it suits: larger brands making a flagship story, where location footage, multiple cameras and cinematic lighting are part of the point and the budget allows for it.

What to watch for: a filming day is expensive whether the story is any good or not, travel adds up quickly, and the lead time is longer. Beautiful footage around a generic answer is still a generic answer, so ask who writes the questions and how well they know your market.

Option 4: A remote interview service

A professional interviews your customer live over video, the customer records on their own device at their own desk, and the provider edits the film and usually more besides.

What it costs: roughly $2,000 to $8,600 a story from published prices. Remote Video Testimonials quote $2,000 for a single video (their FAQ gives both $3,000 and $4,000 for three), and deliver within ten business days of the interview. Testimonial Hero's remote tiers average $3,800 for video alone up to $8,600 with written assets. We charge £1,695 for one story ($2,295 in the US), with lower prices per story in packs.

Who it suits: B2B businesses whose buyers need to see a peer describe a real problem and a real outcome, and who want the story drawn out by someone who does this for a living without paying for a crew.

What to watch for: the interviewer is the whole product in this category, so ask who it is and whether they know your market. Check what arrives besides the film, because some services deliver a video and nothing else, and check who does the asking and scheduling.

Is there a testimonial service just for MSPs?

We're the only testimonial service I know of that works only in the MSP channel, for MSPs and for the vendors who sell through them. msp.video from JoomConnect is MSP-specific too, and it's a broader video marketing service, with a library of ready-made videos, custom talking-head videos and filming.

A specialist matters less for the camera work than for the conversation. When the interviewer already knows what co-managed IT is, why a migration matters and what an MSP partner programme looks like, your customer spends the interview on their story rather than on explaining the background.

Ours is also done entirely by hand: I write the questions and run the interview, I pick the moments and write the edit notes, a human editor cuts it, and people review it before you see it. None of that is automated, and I'd ask any service you're comparing the same question.

When MSP Testimonials is the wrong choice

Here's the straight version.

• You want cinematic location footage. Every interview we do is remote, always. If you want your customer's office, a drone shot and a second camera, hire an on-site agency.
• You want a lot of short clips cheaply. Twenty customers saying a sentence each for a wall on your website is a job for self-record software.
• You need it faster. Our pack lands 14 working days after the interview. Remote Video Testimonials say ten business days for their films, and if speed matters more than what's in the box, that's worth knowing.
• You're not in the IT channel. We only work with MSPs, IT service companies and the vendors and distributors who sell through them.

How to choose

Answer these four questions and the right option usually becomes obvious:

1. Do you need a story or volume? A story means someone has to run a proper interview. Volume means software.
2. Who will do the asking and chasing? If the honest answer is nobody, that rules out options one and two.
3. What will you do with it afterwards? If you need case studies, sales material and posts as well as a film, check what each option actually delivers.
4. What's the cost of a film that sits unused? The cheapest testimonial is the one that gets sent in deals, whatever it cost to make.

Questions people ask

What is the cheapest way to get video testimonials?

Recording them yourself or using self-record software, which starts with free tiers. Both need you to do the asking, and neither gives you an interviewer to draw out the story.

Are remote video testimonials as good as filming on site?

For most B2B buyers, yes. Modern phones record high-quality video, and recording through a platform like Riverside captures it locally rather than over the internet. What you give up is location footage, which matters for brand films more than for a customer explaining why they switched provider.

How long does it take to get a video testimonial made?

It varies by option. Self-record clips can arrive the same day. Remote interview services typically deliver in two to three weeks after the interview, and on-site agencies often take four to six weeks.

What should a video testimonial service include?

At minimum, the asking and scheduling, a prepared interviewer, a finished film and short cuts for social. Better services add written assets built from the same interview, such as a case study, sales material and posts.

Related reading

• How much does a video testimonial cost?
• Testimonial interview questions for MSPs
• What you get from one testimonial interview