what we actually do

We build customer story campaign systems

One 45-minute conversation with one of your MSP partners becomes a whole campaign, the film, the shorts, the case study, the posts, the emails and the pages, and every piece comes with a job and a note on where it goes, so your channel team and your partners are still using it months later.

watch this firstit’s 4 minutes

This is Patrik, who looks after sales at Coegi Cloud, an MSP in Gothenburg with around 400 clients. He’s talking about usecure, one of the vendors they resell, and because he’s a sales guy rather than a techie it’s exactly the kind of thing another MSP wants to hear. It all came out of one 45-minute video call, with nothing scripted.

From £1,295
a customer story, the whole pack, plus VAT
14 working days
from the interview to your finished pack
Grab 15 minutesSee pricing

Vendors and MSPs we've worked with

What we reckon you’re up against

sound familiar?
  1. 1

    Every new partner has to be won over one conversation at a time, and your team can’t be in all of them.

  2. 2

    An MSP thinking about taking you on wants to know it worked out for someone like them, and a product demo can’t really show that.

Highlights from the pack

for marketing and for sales

A few highlights from real packs we’ve made for vendors. Every pack does two jobs: marketing content for your website and partner channels, and sales enablement your channel and sales teams use in live conversations, starting with the battlecard.

for your channel team, open on every partner call
PDFThe sales battlecardThe one your channel team keeps open on every partner call. Internal only, and it’s the piece clients rate highest.What’s in itthe story in 30 secondsthe key talking pointstheir objections, answeredquotes to use word for wordwhen to use whatemail snippets to copy and paste
the number an MSP actually cares about
VideoZero ticketsA minute of Patrik on the thing MSPs really care about, which is how little work it creates for his team.
the full story, in your branding
PDFThe case studyEight pages in the vendor’s branding, with an MSP explaining what reselling it has done for their business.

All of this comes in one pack

Every pack comes with all of this, so there’s nothing to add on later and nothing to choose between.

VideoGraphicsWritten, ready to use

Arm your sales team

your reps signing partners, and partner reps selling on

  • 1sales battlecardthe whole story on one sheet, for the team
  • 5shorts, one topic eachthe objection, the move, each service they bought
  • 1case study, 8 pagesthe whole story, in your branding
  • 1one-page sales guidesafe to forward
  • 1prospect emailthe story, ready to send
  • +a quote for each service pagewhen the interview gives us one

Grow the base

your current partners

  • +a short on the service they added laterthe expansion story
  • 1newsletter emailto the base

Show up

people who follow you

  • 1teaserthe film in under a minute
  • 6quote cardstheir words, square
  • 2email signature bannersin every email you send
  • 1posting sheet, a caption for every onewhat each post is for
  • 1LinkedIn articlethe long read
  • 2emails: update, partner newsready to send

Get found

YouTube, Google, AI chat

  • 1full film, up to 4 minthe whole conversation, cut
  • 3YouTube thumbnailspick one
  • 1YouTube copy and captionspaste and publish
  • 1landing pagethe story as a page
  • 1blog post with FAQfor the machine as much as the reader
  • 1web transcriptevery word, indexable
  • +AI search kit for your web teamschema and the rest

Plus a Start Here guide, a walkthrough video, the transcripts, and every headshot, logo and photo used. And two pieces for your MSP partner to share: one for their website and one for their LinkedIn.

More Work

More stories we’ve made

Every one of these came out of the same kind of conversation, and every one sounds different, because each is built around what that person actually said. Have a swipe through.

How it works

all remote, you just make the intro
  1. 1You pick a partnerAn MSP who likes working with you. We help you choose, and we do the asking for you.
  2. 2We interview them, remotelyOne 45-minute video call, nothing for them to prep, no crew and nobody visiting their office.
  3. 3We build the whole packThe film, the shorts, the case study, the graphics and the words. Nothing for you to make.
  4. 4You get one linkEverything in one place, with a portal to sign it off and a walkthrough video from James.

14 working daysFrom the interview to the whole pack sitting in your portal, ready for you to approve.

Nothing goes live without youYou and your customer both sign it off in the portal first. Then it is yours to use.

James Steel
Your interviewerJames Steel

Interviewing is James’s job, not a sideline. He hosts two podcasts, runs GTIA’s On Location interviews at industry events and makes interview series for vendors in the channel, which adds up to a few hundred conversations by now. Before any of that he spent fifteen years inside the channel: Zen Software, then the partner community at Linode and Akamai, then Channel Chief at Salesbuildr, and three years on the CompTIA executive council. So your customer ends up talking to someone who knows what to ask and already knows their world.

250+B2B videos produced
15+years in the channel
2podcasts he hosts

James has run a few hundred interviews and spent fifteen years inside the channel, so your customer talks to someone who already knows their world.

Watch one of his interviews
Pricing

What it costs

Story packs in the next 12 months

Your story library

A story pack every 2 months. Each one is a film, a teaser, five shorts, six quote cards and the written pack.

Included

  • Montage film
  • Carousel per pack
  • Publishing call
  • Rate locked
  • Quarterly story planning

Want to try one first? , paid once.

A different kind of film

More than one guest · A single topic · A longer story · A day on site

Or we run it for you

Posting and scheduling · Getting it live on your site · Campaign setup

Book 15 minutes

All prices are exclusive of VAT, which is added at checkout.

No rush. Every credit stays live for at least 24 months. Not sure how many you need?

Buying for a group of brands?
Platform Deals

For platforms, holdcos, and multi-brand groups

Each brand keeps its own look and voice, we run production for all of them from one place, and onboarding for every brand is included. We cap it at two stories a month per buyer so the quality holds.

12-Pack

26% off Single
£14,995
£1,250 per testimonial +VAT

Twelve story packs across a year, which suits a vendor covering a few segments or a smaller group of brands.

Talk to us →
Best per-unit rate

24-Pack

34% off Single
£26,995
£1,125 per testimonial +VAT

A two-year programme for PE-backed platforms and groups with ten or more brands, with a story for every brand and room for follow-ups.

Talk to us →
FAQ

Questions people ask us

MSPs, and the tech vendors who sell to or through them. An MSP gets its own customers interviewed. A vendor gets its MSP partners interviewed about what the product has done for their business. Same interview, same pack either way.
Choose how many story packs you want in the pricing section above and pay monthly or upfront, or buy a single pack. You go straight into your portal. Have a quick word with the customer you'd like to feature, add them there, and we handle the scheduling, the interview, the production and the delivery.
Plans cover three, four, six or twelve story packs a year, paid in 12 monthly payments. It's a committed order, so every payment is due and it can't be cancelled part way through. Filming starts once your first payment clears, and each story pack is released once the payment after it is in.
Longer than you'll need. On a plan, nothing expires while you're paying, and every credit stays live for 24 months after your final payment. Bought upfront, credits last 24 months plus a month for each pack, so six packs are good until month 30.
Add more whenever you like. Once you've bought six, extra story packs stay at the six-pack rate of £1,416 each rather than going back to the single price. Credits can be used across your brands, products and regions, and larger programmes for groups of brands are under "Buying for a group of brands?" above.
Very little. We post them a small tripod for their phone, send a short guide on where to sit, and ask for a quick photo of the spot so we can fix a bright window or a bad angle early. Then it's a 45-minute video call from their own desk with James. There's no script and nothing to learn, and it's recorded rather than live, so anything said by mistake can be cut.
Your finished pack arrives 14 working days after the interview. Your own time is usually under an hour: asking your customer, then looking through what we send you.
A no is usually about how it was asked rather than the idea, which is why a quick personal word from you works far better than an email. If they still say no before filming, your credit stays live and you choose someone else. If they can't be named, we can often use their name with a description of the company, or the sector and the result with a real face on camera, which still beats an anonymous quote.
You get a perpetual licence to use everything in your own marketing and sales. Your customer approves their story before anything is published. We may show the work in our own portfolio unless you tell us in writing not to, and in practice we ask first.
Every pack arrives as one link, with a Start Here guide and a short walkthrough video from James. It tells your team what goes where: the film on your website, each short on the right service page, the case study and the battlecard in live deals. Every piece comes with a note on what it's for.
Yes. We can post and schedule it across your social accounts, get it live on your website and set up the campaign. Book a 15-minute call and we'll price it for you.
No. Every film is a real customer in a real interview, made by hand: James writes the questions and runs the interview, chooses the moments and writes the edit notes, and a human editor cuts the film. Every quote in the written pieces is word for word from the recording. Software helps with transcripts and formatting, and everything is checked against the transcript before it ships.

Your customers would probably say yes, if somebody asked them

Tell us who you have in mind, and we'll do the asking, the interview and the whole pack, ready 14 working days after the call.

Grab 15 minutesSee pricing